Leith is a Harrier and Athletic Club based in Dunedin, New Zealand. I've worked with the club for multiple years, creating marketing materials for various running events. Most notable is the Three Peaks Mountain Race, an annual race held in Dunedin, organised by Leith. The event takes competitors along one of the most beautiful mountain trail races in the country. To help increase awareness of this incredible event and encourage more people to enter, the club was looking for a range of modern, eye-catching marketing materials, including posters, flyers, car magnets, and t-shirts.
Marketing materials for 2022
The club wanted a variety of posters with different photos to help showcase the environment and terrain
T-shirt designs for 2021 (left) and 2022 (right)
Social media graphic to celebrate and promote the 40th Leith Cross Country Relays and Ponydale Challenge
T-shirt design for the Leith Harbour Free, a 5 or 10km free monthly time trial. The course is run along the Dunedin Harbour waterfront. While keeping the club logo as the central focus, the design ties in the connection to the harbour through the water ripples/waves. The t-shirts were available at the 60th event, which had a record number of runners attend.
