As a social content designer at Seraphine, I developed short-form videos, static content, and paid ad creatives for Meta. My work focused on driving engagement and supporting sale campaigns through a mix of UGC, e-commerce, and campaign visuals across different markets.
Reels designed for campaign promoting the “50 Dresses Under £50” sale using summer campaign footage.
Paid ad in UK market
Reel for organic Instagram post
UGC reels for up to 60% off campaign
Paid ad in UK market
Paid ad in German market
Reels for organic posts on Instagram
Reel highlighting the fit and function of maternity jeans, aimed at encouraging early-trimester purchases. Part of a broader campaign to engage women earlier in pregnancy.
View on Instagram (also used as a paid ad)
View on Instagram (also used as a paid ad)
Reel created for the 4th of July, featuring best-selling products in a red-and-white theme, tailored to the US market.
Reel created to promote the launch of the Essentials Sale, highlighting key everyday pieces at a discounted price. Also used as a paid ad.
Reel and story series produced for The White Edit campaign, timed with Wimbledon. Showcased seasonal white styles to align with the event’s aesthetic and drive timely engagement.
Story 1
Story 2
Story 3
Story 4
Story 5
Video carousel created for Your Most Hyped: Dresses, featuring top-selling sale styles using existing campaign footage.
Carousel 1
Carousel 2
Carousel 3
Carousel 4
Carousel 5
Static stories and posts
Story series showcasing last week’s bestsellers
Carousel showcasing the Crinkled Collection, with each slide highlighting standout features of our bestselling maternity swimwear.
Animated static image for paid ad version