ZUNO Fruit Teas offer a variety of unique, fair trade fruit tea blends from across the globe. Fruit tea is typically considered a slightly more mature choice of drink for middle aged and older adults, but ZUNO wanted to break this perception and get younger people to enjoy the healthy benefits of fruit tea. The challenge for this project was to create a fun, playful, and most importantly, youthful, brand identity for ZUNO. The client also wanted to explore the use of some playful pattern work or illustration across their product packaging.
